Jelena Gajinović is a new media artist and designer working across disciplines.

Interpretation of cultural heritage and presentation of it in physical and digital form is her main interest. Focusing on the process of archiving and preserving tangible and intangible heritage She explores the interrelationships and the relevance of visual information. She is a member of the Association of Fine Artists of Vojvodina, the International Federation of Journalists and she acquired the status of an independent artist. 

She is based in Novi Sad, has worked and studied in portugal and participated in many solos and collective exhibitions.